You might have heard a lot about SEO and how it can take your business to new heights of success but when you really sit back and think, you wish to know more about how it works. The search engines actually follow an algorithm to find websites that match the keyword or phrase that the user enters. These sites are collected and ranked on the basis of other factors like strategic use of keywords, quality of content used, links and Meta tags. However, as a lay person you are not supposed to know all the details as you are concerned with other areas of your business.

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